Asleep at the PR switch

By now you’ve heard all of the abuse of Iraqi POWs in Abu Ghraib prison, and seen the stark images in print and on TV.

These horrific images fly in the face of so much PR that the U.S. undertook post September 11th, 2001. Remember the famous ‘Shared Values Initiative’ crafted by Madison Avenue’s own Charlotte Beers, to combat the bad press in the Arab and Muslim world.

I checked the ‘Open Dialogue’ Web site that supplemented this effort and found that it has not been updated since Ramadan 2002!

Is someone asleep at the switch?

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