Great response to spam question

Someone asked this question at Mahalo Answers about web site promotion using the service.

“What’s the best way to promote a web site on Mahalo without indulging in spam?”

Many chimed in about etiquette, plugs, helpfulness etc, but one at the top was all that someone needs to know:

“How about this: Please don’t.”

In case you haven’t noticed, the ‘Answers’ model is catching fire. Mahalo has fired a shot across the bow of Yahoo Answers. And then there’s the mobile version of this that’s like the flame thrower aimed at both – ChaCha.

Basically ChaCha is a way to text a question (to short code 242242) and have a live person research the answer and send you back the answer via return text. How cool is that?

Let’s just hope spammers and marketers don’t try to pollute that model. Don’t think they would? Consider this: The “Answers’ model is a real-time, human version the one that made Search –and Google — a key part of marketing.

10 things we obsessed about in 2007

Here’s what I will remember about 2007 from the perspective of marketing, social media and communications. We obsessed about these stories in PR, marketing and social media.

1. Facebook made us rethink what social networking could do for one-to-one communications.

2. Network neutrality became a debate that not just the geeks and telcos were interested in.

3. Short codes gained popularity as the new URLs, as text messaging took off. Sadly, it took the shootings at Virginia tech for universities to realize the value of this kind of messaging.

4. Mashups became more entertaining than the original. Think: the “1984″ spoof ‘commercial‘ about Hillary Clinton, viewed over 3 million times.

5. It was the year micro-blogging (with Twitter and Jaiku) got taken seriously,

6. This was the year email spam (in the form of “co-worker spam” and “PR spam”) hit a tipping point, forcing communicators to take a good hard look at databases, and how to try to target better. Not convinced? See the rumpus Wired editor, Chris Anderson’s “sorry people you’re blocked” post did.

7. A new, intriguing search engine called Mahalo (made possible by humans, not just algorithms!), the future of Wikipedia, and whether “amateurish” knowledge is helping or hurting us.

8. The toy for grown ups: the iPhone, what else?

9. Beacon, Facebook’s daring experiment with something called “social ads.”

10. Obama-mania, both here and abroad.

(cross posted from ValleyPRblog)