In digital age, burning a press backfires

The burning of a printing press is a ridiculous act in today’s climate where news and information doesn’t depend on ink and paper.

So when a leading newspaper, Leader Publications was attacked on Wednesday (Nov 21st 2007), the paper went on and published its Nov. 25th edition as usual — online –by early Sunday morning.

Journalists and the Free Media Movement earlier took to the streets and documented the protest on this blog.

As its editorial (appropriately titled “We have risen from the ashes”) stated, “whether books be burnt, presses destroyed, TV and radios smashed up, human thoughts and ideas in the minds of people cannot and will not be destroyed.” It cited Thomas Jefferson‘s famous statement “Were it left to me to decide whether, we should have a government without newspapers or newspapers without a government, I should not hesitate to prefer the latter’.”

The arsonists have been accused of being associated with groups close to the government.

Pricing as a strategy, Sri Lanka style

If you’ve never heard of this dessert that’s priced at $14,500, you soon will. No after-dinner mint, this.

It’s a special treat that’s designed more to when the appetite for buzz. Served up in a resort set in a colonial town of Galle in Sri Lanka.

If you take a closer look, this is more than what the menu describes as “A combination of a gold leaf Italian kasata, flavoured with Irish cream and served with a mango and pomegranate compote and a bubbly-based sabayon…”

All yours for the $14,500 price tag, but please don’t choke on 80-carat aquamarine. It’s balanced on the chocolate sculptured stilt fisherman that happens to be the logo of the resort.

Ah, the resort. That’s the whole point of this. It’s called The Fortress, because this beautiful city by the sea does have the ramparts and remnants from a Portuguese era that goes back to the 14th century.

Pricing as a strategy is not new.

I came across a similar (fun) ad this week in Time magazine for the Sprint Blackberry,s 8830 World Edition smart phone. It is advertised as “The first$10.5 M Cell Phone.”

To be sure, it’s just Blackberry, but it does have a picture of an exotic island on the small screen, and the “island gift”is described as an optional $10,499800.01 when you purchase a $199.99 phone. The small print is really funny. “Island offer only available to the wealthiest 100 people on planet Earth.” It’s really a waste of a double-tuck ad just to get the headline noticed, but people do try…

Sri Lankan Tea firm, Dilmah, in Fortune magazine.

Kudos to Dilmah Tea, a Sri Lankan company I know very well.

Fortune_july07
I just picked up this copy of Fortune magazine (July ’07) and there’s a good feature on this maverick tea company. There’s no link to the article on Forbes Online, so let me paraphrase. It’s a story of how a independent company is making the big guys sweat. Big guys meaning the Lipton’s and Twinings of this world. What’s special about them? 

First, Dilmah makes a claim to product quality that no other tea marketer could -a single source of the leaf. Most people don’t realize that when they dip a tea bag in boiling water, the tea inside  is ‘blended’ — meaning it comes from several countries in one big, tasteless mash-up! I could attest to that — as a huge tea drinker I stock and drink many varieties, including the real thing from Dilmah which I store and serve like, um, wine!

Dilmah_2 Which brings me to the second point in their marketing differentiation. They position the brand somewhere between a wine and a heath drink. As Fortune reports, the multinationals pooh-pooh the wine analogy, saying it is ridiculous. That’s expected (beyond sour grapes!) because they don’t appreciate the nuances of tea, the climatic differences, and the soil etc in Sri Lanka.

Third, and this has to worry the multi-nationals, Dilmah is getting into the experiential retail business of "tea bars" –hipster Starbucks-like hangouts for the other caffeine crowd.

The Fortune article didn’t mention Dilmah’s other major promotional thrust: cricket! The firm is a big promoter and sponsor of the sport, and in some ways synonymous with it in Asia and Australia. No accident, when you think about it. Tea and cricket. Two British exports that now have a distinctive ‘Ceylon’ flavor.

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Hoi Polloi is 2 years, 1 month, 2 days old

It’s over two years since I began this blog. That was pre-tsunami. What a lot –the BK subservient chicken ad, mobile phones, a papal election, flat-world theory, word-of-mouth marketing, iTunes — has transpired since then.

I want to thank those who rallied around when I briefly converted this blog into a tsunami relief site (now at waveofhope.us) which was able to help one devastated family, and an orphanage start anew. Also to those contributors, editors, and all those whom I’ve interviewed for articles, using this blog as a starting point, bigtime thanks.

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Three months later: “show us the money”

How much aid has come into Sri Lanka? How has it been used? December 26th may seem like a long time ago to some, but –heck, it’s 90 days- not if you are living in temporary shelter, or have lost your husband or a child.

A new political blog, Dheshapalana, operated by a journalist, keeps this topic alive. He/she (who for now seems to want to remain anonymous) reminds TAFREN ( The ‘Task Force to Rebuild the Nation’) about

the right of the citizenry to know how much money Sri Lanka has received. So what is the standing figure? Where is the money going? These, undoubtedly, are common questions on the minds of many.

I am glad that people are asking the uncomfortable questions. The time will come when the internatonal community will want accountability; the country cannot aford to squander the goodwill it received, because of the bureaucratic bungling of a few. There are hundreds of government and non-governmental organizations operating relief programs, and the media will be doing a great service by keeping the pressure up.

It’s about time writers and blogs like Dheshapalana began focusing on the politics of tsunami relief, now that the warm, fuzzy stories have been covered. As the site pleads:

stop lamenting; there’s no time like the present moment – out with the figures please! This is a democracy – the people need to know!

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Water purification and Proctor & Gamble

Wsj_march05 Check this Wall Street Journal article on how a P&G unit is helping tsunami affected areas in Sri Lanka. Apart form the focus of the article –a marketing angle– the picture speaks volumes about how those with more problems than market share.

The story is about a ‘doctor,’ a bucket and a purification powder, and how it’s being put to the test in a refugee center in Galle. In the picture is Mohamed Irshad and his family.

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Water purification and Proctor & Gamble

Wsj_march05 Check this Wall Street Journal article on how a P&G unit is helping tsunami affected areas in Sri Lanka. Apart form the focus of the article –a marketing angle– the picture speaks volumes about how those with more problems than market share.

The story is about a ‘doctor,’ a bucket and a purification powder, and how it’s being put to the test in a refugee center in Galle. In the picture is Mohamed Irshad and his family.

Continue reading

Water purification and Proctor & Gamble

Wsj_march05 Check this Wall Street Journal article on how a P&G unit is helping tsunami affected areas in Sri Lanka. Apart form the focus of the article –a marketing angle– the picture speaks volumes about how those with more problems than market share.

The story is about a ‘doctor,’ a bucket and a purification powder, and how it’s being put to the test in a refugee center in Galle. In the picture is Mohamed Irshad and his family.

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Fast Company article

Fc_march05 Check this article in Fast Company, (the March 05 issue) about AFLAC, and a chap called Mevan Jayawardena, from Australia, who hapened to be in Sri Lanka in December.

Amazing story because his parents founded AFLAC (stands for Association for Light a Candle.) Also because, as he puts it in the article, there is a lot of unity, and people are always finding novel solutions around problems..

"Sometimes our work feels like driving on a freeway. When we approach a slow truck, we switch lanes to another project until that lane clears. Then we go along until that lane backs up, and switch again."

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The ‘Art’ of tsunami relief

Rail_7 This is a story worth doing. While there are plenty of stories being told about isolated spots where relief isn’t reaching fast enough, there are the stories of those quiet workers continuing to reach out to the victims.

Two stories here. The first is about a Sri Lankan from Ireland, Chandra, who started a massive and effective fund raising campaign there. Together with his friend Suresh they have managed to provide 25  fiber glass boats with outboard motors, 10 smaller catamarans, all equipped with nets, to the fishermen of the Beruwala area.

Here is Joey Caspersz’ account of what he sees in the south:

I must mention that the authorities are moving, albeit at a slower pace. the rail track is repaired and trains are now running on the southern line. roads are open and electricity is, by and large, reconnected to most towns and villages. food is being supplied to the camps on a regular basis. tents have been organized for those whose houses have been demolished. sea walls are being raised on the southern road to galle. all this within a two month period is not too bad for speed in our part of the world. but its far from what is required and needed.

Speaking of rail tracks, here is the 2nd story:

Rail "Rail" the art exhibition and event at a Colombo railway station is a project of the creative folk at advertising agencies.

I will post the pictures in a separate area soon. Stay tuned.

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