radio

Juggling radio and webinars –a lesson in distraction

/ Angelo Fernando / Leave a comment

I had as a guest in the studio Bart Butler, an IABC member ho wanted to do a  story of my radio show. So it was really flattering to see what came of it –an article in EDIT EXPRESS, the online newsletter for members bt members.

Bart came at  good time. Bad really because this was a week during which I was sandwiching in one of my webinars and the show, among other things. So the point he picked up,(that  radio is non distracting medium) has been on my mind a lot. Here’s why: As we put on our hats as content creators, it could be very annoying to deal with the glue and tape (and that conduits and access points) of media distribution. I find this point being driven home by a book i am not reading, Cognitive Surplus, by Clay Shirky, who talks of the fragmentation of the concept of ‘media’ today. It used to be a word that bundled process, product and  output. But I digress.

Here is his article: Social Media Guru Goes Retro…with Radio

I like to add one thing, Bart: The only reason we seem ‘relaxed’ on radio is that conversations are relaxing. Whether they happen on-air, online or offline. The moment you remove the talk-back button, that’s when sweat breaks out for me!

OK, two things. Please don’t use the word guru!

My new weekly radio show!

/ Angelo Fernando / Leave a comment

I almost forgot to break the story here. I started a radio show last week, focused on business. It’s called Your Triple Bottom Line.

Yes, it’s around the ‘Three P’s’ –People, Planet,Profits. I’m more into the first and the last Ps. (I leave the middle P to my wife, a small business owner, whom you would call a ‘deep green’ person.)

But it’s a great experience, being on radio. I trained at the BBC in London many years back as a producer, and have been a closet radio person all my life. Which is odd, being also into digital media. But I still maintain that radio is the true real-time medium, the first channel that brought communities and conversations together. The Internet simply borrowed the language and the model!

Derrick Mains and I co-host the show. There’s a social media angle here! I host and produce a podcast for GreenNurture, and Derrick has been a co-host of that show. Why radio? Have we got it backwards? There’s no short answer for this, but you will understand if you listen to the kind of guests we bring on every week.