You’ve probably seen how some cities (like this and this) have attempted to rein in local dollars and boost their economies with campaigns for buying local. We have our own push here with Local First Arizona, a non-profit group promoting your support of locally owned businesses throughout the state.
But apart from this move to nurture small businesses such as nurseries, nail parlors and ethnic restaurants, there is a lot of money moving out in terms of … advertising. Park & Co have put together a microsite featuring nine agencies (apart from Park&Co), with a push that urges companies to rethink where they s(p)end their dollars.
“You buy local produce, seek out locally owned stores, and drink local wines. So why go to other markets like L.A. for your advertising? Phoenix agencies offer a wealth of talent, from brand strategy and development to internationally award-winning creative, as well as innovative interactive campaigns and Hollywood-caliber film and video production. And you don’t have to look far.”
As Time magazine once put it, the buy-local trend “enhances the ‘velocity’ of money.” But most people only think of products, not services, says Park Howell, who says that it is time to focus on buying local business services, specifically advertising, creative and communications. “We’re promoting our competition because we’re big believers in a rising tide lifts all boats. There’s plenty of business to go around, so keep it local.”
You see, Rudolphs make great employees despite the fact that –or perhaps because –they are a bit ‘weird.’ They are weird to most people who are just doing their thing, doing what they are supposed to be doing according to their job description.
“It is like a mini-PC with the telephone of the future. Someone also made a reference to it being a bit like the iPad but it is not. It is a different size and shape..”
“That QR code on the left will even take your smartphone to my Twitter feed. And if you really liked this story, you can re-Tweet too.”
Print on demand, and Personal URLs (‘those ‘PURLs’) are some of the solutions that almost every printer now offers. PODI, the Print On Demand Initiative, educates members and everyone else about print and social media, QR codes etc. So yes, the print industry has done some good things to erase the dead-tree stigma. This campaign though seems to push the envelope (bad choice of word?) a bit.
But that’s not the part I was feeling guilty about. He then goes on to talk about how there’s a big difference between joining the conversation and crashing into it.
“Folks were tweeting 5,000 times a day in 2007 … Today, we are seeing 50 million tweets per day—that’s an average of 600 tweets per second”
Hoipolloireport 