Will Clinton’s push for ‘smart power’ bring networked diplomacy?

At the heart of diplomacy, says incoming Secretary of State Hillary Clinton (speaking at her visit to the State Department yesterday) is smart power. I trust this is not as something analogous to ‘soft power.’  To me smart power would be all about taking diplomacy into a 3.0 world. We all understand what 2.0 stands for, since this thinking debuted three years ago.

Like web 3.0 thinking (see Google’s Eric Schmidt take a crack at it), the folks looking at how to engage in diplomacy 3.0 would do well to understand how information, ideas, even value systems move virally across networks. They would do well to look at a paper that was written by the Carnegie Endowment for International Peace, titled ‘Network Diplomacy.” Amazingly, it was written in 2001! It’s about networked intelligence, dialogues, listening, sharing and trust.

Much of what it talked about is more or less accepted now in business and public relations –and only grudgingly in diplomacy. I say this because I asked a friend at a State Dept agency about networking and he said they were disallowed from joining networks for security reasons. That didn”t seem right since I know from closely tracking Dipnote, how engaged and networked some of them were.

Rules against networking existed in the murky 1.0 world. Where we locked down our employees, and monitored what links they clicked on, and then blamed them for not sharing knowledge or having rotten data. Or as they called it in the intelligence 1.0 era, for having ‘faulty intelligence.’

Back to the Carnegie paper, it observes that networks trump hierarchies, and that foreign policy is not just a sum-total of discrete events but an ongoing global engagement. To this end,

“networks are able to bring together much broader communities to flexibly address problems in ways that hierarchies often cannot.”

Let’s hope we see ‘smart power’ grids roll out fast!

Seldom does your CEO ask you to blog

But what if the ‘CEO’ was the Prime Minister of the country?

The PM of Kazakhstan, who was once the communist party boss, is reportedly forcing his ministers to blog. The reason? He has his own!  And why not? British PM, Gordon Brown has one, too.

The point is, not often does the request or exec order come from this far up the chain of command. I happen to be in a good place –my executive director refers to social media as the way to communicate. While I used to hear “let’s issue a press release about that” in many previous organizations, I now hear “why don’t we blog that?

You’re never too old to use social media

At the IABC conference last year we heard Bill Marriott opine on the value of a blog, and how he does it. I called it a ‘cool way to tell stories.’

But I have to say that the storytelling function of the blog only scratches the surface of the value of  social media. What’s happening is not just the communicating but the connecting.

“Who says the Internet is only for young people?” That’s the provocative statement made by the Red Cross.

“At age 126, the American Red Cross loves the Internet … is becoming a leader in adopting social media.”

It’s using Twitter to get information out fast, such as publishing links to a shelter or evacuation area during a fire or storm. People need to connect to organizations like the Red Cross because that’s often the first –if not only- way to get important information at that time.

Just last month we saw how PSNH (Public Service of New Hampshire) turned to multiple new media channels from Twitter and Flickr to YouTube to keep in touch with its customers.

And how old is PSNH? It was born a year before the first transatlantic telephone call  was made between New York and London! So don’t let anyone in your organization tell you you can’t teach an old dog new tricks.

Quotes for the week ending 10 Jan, 2009

“Any journalist who enters Gaza becomes a fig leaf and front for the Hamas terror organization, and I see no reason why we should help that.”

Daniel Seaman, director of Israel’s Government Press Office, in the New York Times article on media restrictions in reporting from Gaza

“Think of it as real-time show notes created by me, our show hosts, and our community. Let’s call this stream the “river.” This is an experiment..”

Leo Laport, host of the amazing This Week in Tech, on starting to use a live text stream of links, comments, and notes via Twitter, FriendFeed, TwitArmy etc for his show.

“The comparisons to Twitter need to stop, and stop now. FriendFeed is not the same as Twitter.”

Allen Stern, at InformationWeek, commenting on the fact that many internet users don’t have enough services that need to be aggregated on FriendFeed.

“The manure storm is about to hit!”

Steve Hall, at AdRants, predicting the wrath of Mommy Cow Bloggers aimed at  Ray-ban, which has an ad featuring a cow giving birth to a man with sunglasses.

“If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria.”

Mark Zuckerberg, founder of Facebook

“Sri Lanka has lost one of its more talented, courageous and iconoclastic journalists.”

Reporters Without Borders, commenting on the murder of the editor of a newspaper in Sri Lanka, Lasantha Wickramatunge.

“He is a person of integrity.”

Bernie Madoff’s lawyer, after his client, the former chairman of the Nasdaq Stock Market, was arrested for a giant Ponzi scheme that lost up to $50 billion of investors’ money.

Dear Mr. Obama. In case you haven’t read those ‘open letters’…

I have seen many open letters, and wondered, how many of these could Barack really read, if he ever gets to that dossier.

To make it easy, Mr. Obama, here’s a selection you could read at leisure.

Launching Decision Theater blog – Lightbulb Moments

This has been running under the radar for awhile. Lightbulb Moments, the first in a series of social media initiatives I am rolling out at the Decision Theater.

If you are interested in what decision-making involves, what goes on in the “drum’ involving visualization, 3D modeling and collaborative decision-making check us out.

If you need to grab an RSS feed, this is it.

Quotes for the week ending 3 January, 2009

“Resuscitating a dead guy — particularly one whose yearning for peace has been used to sell everything from diapers to ice cream — never works in your favor.”

AdRants, on John Negroponte’s use of John Lennon for a campaign to promote One Laptop Per Child.

“Social Media is right-hemisphere brain function…which is why the left-hemispherical ROI evangelists have a hard time understanding it.”

Ron Ploof, new media evangelist and consultant.

“It can be a trivial and childish realm, filled with blather about bodily functions, pet excrement and what users had for breakfast, lunch or dinner.”

Julio Ojeda-Zapata, in the book, Twitter: From Blather to Business.

“Health care is one of the best messengers of peace between nations.”

Mike Leavitt, US Secretary of Health, blogging about what Iraq Prime Minister Maliki told him.

“I have decided that my goal for 2009 and beyond is to be famous for relevance.”

Nathan Wagner, blogger at RelevantChews.com

“You have proven that Wikipedia matters to you, and that you support our mission: to bring free knowledge to the planet, free of charge and free of advertising. You’ve helped make and keep Wikipedia available for the whole world.”

Jimmy Wales, Wikipedia founder, at the conclusion of the fundraiser since July 1st, 2008 to raise $6 million.

2008 in Retrospect: The Good, The Bad, and The Absolutely Hilarious!

We said goodbye to some extraordinary people this year.


PR disasters and signs of the times

  • Bill O’Reilley’s studio performance over a teleprompter
  • Scott McClellan‘s unconvincing tell-all book on his White House years.
  • New York Governor, Eliot Spitzer busted in prostitution scandal
  • Alaska Senator Ted Stevens found guilty of ethics violations
  • Illinois governor Rod Blagojevich charged with corruption
  • Sheriff Joe Arpaio of Arizona launches immigration busts.
  • Sarah Palin ‘pranked’ by two Canadian radio DJs, into believing she was speaking to French president, Nicolas Sarkozy.
  • The Big Three car makers, GM, Ford and Chrysler, arrived in DC to ask for a bailout in their corporate jets. They were sent back and returned, driving hybrid vehicles. One even car-pooled. Honest!
  • The Guardian in London, declares Gillette ad featuring (Roger) Federer, (Tiger) Woods and (Thierry) Henry the worst ad in 2008.

Milestones:

  • The 15th birthday of Hypertext – Tim Berners-Lee
  • Barack Obama elected the 44th president of the U.S.
  • The iPhone cuts its price, and adds a new model
  • The New Yorker‘s controversial cover on the Obamas
  • The 2008 Olympics in China
  • Dipnote celebrates one year as a blog
  • Blackberry introduces Storm, the answer to the iPhone
  • ASU’s Walter Cronkite School of Journalism and Mass Comm celebrates 25 years
  • Saturday Night Live‘s YouTube skit on Sarah Palin
  • Arizona governor, Janet Napolitano, picked to be new Sec. of Homeland Security
  • Christian Science Monitorshifts from daily to Weekly
  • bizAZ Magazine folds due to downturn in economy
  • The horrible Mumbai terrorist attacks, which now have a Wikipedia entry

2008: When the definition of PR was revised

2008 brought some sweeping changes to marketing, journalism and PR.

But as PR got tight with marketing, technology and media, the old, timeworn, definitions had to be reworked, as the practice of PR changed. I found a thought provoking definition by Parry Headrick of Shift Communications) who called PR still about fishing, but:

“once there was but an ocean filled with a certain type of fish, today there are channels leading to different bodies of water, where the fish exhibit unusual behaviors and don’t respond to the old bait.

It’s PR’s job to find out what these new fish in these unusual waters like to eat – before ever casting the first line.”

The use of word ‘channels’ is not accidental. The angling metaphor brings up interesting analogies.

Key issues were the blocking of PR Spam, and the assault on the ’embargo‘ that closed out the year.