Voting Booth

November2_az_tn

I’m not a big fan of the cameras in camera-phones, but since it was a beautiful –and very important–morning, I took this while standing in line to vote. As any photographer knows, sometimes the subject compensates for the bad camera or cameraman.

Today was my opportunity to vote for the first time in the U.S. As a new immigrant, this is indeed an exciting day for me. Too many people tend to take voting for granted. It annoys me that people complain about the long lines outside voting booths, but have no problems spending as much time in a queue at Starbucks. The line this morning at Starbucks was much, much shorter, so one hopes that some of that lost traffic was queuing up elsewhere…

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Best of October

I thought October was a great month for stories on a variety of topics.

Speed Fiends.
Media Culpa’s Hans Kullin on the danger of moving too fast in online publishing –the Arafat obituary.

Conversationalists.
Michael O’ Connor on the role of PR bloggers.

Party Types.
A call to UK Bloggers for a 2004 end of year blog party.

Intimidators.
Jay Rosen on the politicizing of journalism.

Truth Tellers.
AdRants, always has an edge on Advertising’s talking points. Check their story on Ad Agency humility. Or see this billbooard.

Scare Mongers.
Finally, this Halloween post by Media Guerilla, Mike Manuel on the 10 scary PR questions, are really amusing, and have relevance long after October.

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Paying for advertising!

I keep writing about how the advertising model isn’t ‘dead’ but broken –and fixable. So it is with mixed feelings that I saw AdForum selling some of it’s ‘most viewed’ TV commercials for $45! We live in a strange world where people spend a lot of money and time (TiVo subscription, pop-up ad blockers etc) to avoid ads, and yet, these things end up like any other product with a price tag.
This ad for Visa, “Pistol,” is $25 bucks!

And why not? This may be a micro-target, but, going by Ad Forum’s numbers, –from October 18-24 this year, over 112,580 ads watched their top 5 ads– this is indeed a market.

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Bloggers as conversationalists.

It’s nice to hear a new blogger reflect on the business of PR and blogging. Michael O’Connor Clarke of Mansfield Communications makes an important point about marketing Communations. Referring to Cluetrain’s Doc Searls’ line that ‘markets are conversations’ he has this to say about why blogging hapens.

So marketers should be conversationalists. Explains why so many PR pros have ventured into blogspace. We’ve come here looking for the conversations – and hoping to start some.

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Voting sites know their sh**t

Citizenchange

Unlike the official campaign sites, which are still stuck in the nineties, the sites urging people to get out the vote seem to have got it.

November2.Org does a good job of making the act of voting sound urgent, and interesting.

“Set the alarm early and loud. Wake the nation. Fill the car with neighbors. Drive to the polls. This is it. Now is here. We decide” says one ad

Other sites such as RockTheVote.Org and CitizenChange.Com featuring P. Diddy and Maya, are more provocative. (T-shirts have ‘Vote or Die’ slogans.) However, they take on even boring topics like ‘know your voting rights’ etc with captions such as “KNOW YOUR SHI*T”

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Advertising quotes worth remembering

MarketingPower.com the Web site of the American Marketing Association, featured this quote from Jeremy Bullmore yesterday
Who’s he? First read the quote:

“Consumers build an image [of a brand] as birds build nests. From the scraps and straws they chance upon.”
Jeremy Bullmore

Then, consider this from another heavyweight:

“Brands are out of juice.”
Kevin Roberts

Bullmore was the former chairman of J. Walter Thompson Co.
And Kevin Roberts? Chairman/CEO of Saatchi & Saatchi.

Parting quote:

For the poor ad agency clients, it’s like when you were a child and went to the doctor’s. There was the nasty doctor who just shoved foul-tasting medicine down your throat. Then there was the nice doctor who empathised with your anxiety regarding the foul taste and had a nice sugar cube handy for you. Either way, you still got the same old medicine.
Mark Wnek

Tomorrow, a quote from (Sir) Martin Sorrell.

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