Paying for advertising!

27 Oct

I keep writing about how the advertising model isn’t ‘dead’ but broken –and fixable. So it is with mixed feelings that I saw AdForum selling some of it’s ‘most viewed’ TV commercials for $45! We live in a strange world where people spend a lot of money and time (TiVo subscription, pop-up ad blockers etc) to avoid ads, and yet, these things end up like any other product with a price tag.
This ad for Visa, “Pistol,” is $25 bucks!

And why not? This may be a micro-target, but, going by Ad Forum’s numbers, –from October 18-24 this year, over 112,580 ads watched their top 5 ads– this is indeed a market.

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Posted by on October 27, 2004 in Advertising & Branding


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