The moment you see this website you want to have a good gaffaw.

It’s a cross between The Onion, and the fake BP Global PR Twitter handle.

But it highlights the seriousness of social media monitoring, and why you can’t be asleep at the wheel.

On Monday NPR ran a story about Ben Quayle, and how his ‘dirty’* Google juice was pushing down search results to the positive things his campaign wanted to emphasize. Problems like that won’t get buried easily.

Jon Kaufman of Zog Media was quoted as saying this industry is dependent on who controls the message.

Really? Control, or Manage?

Recall how BP faced a logo attack as well. How do you stop that? Or take a look at this Press Release. It’s Chevron’s statement on….

Just kidding!

Try controlling that!