Think of this as a post about the deeper side of  “just words.”

I love tag clouds and word maps. Maybe it is because we deal with visualization quite a bit at the Decision Theater. Last week I ran president Obama’s speech –the one he delivered to Arizona State University graduates– through tagcrowd, and it showed up some interesting emphases. Since we Comms folk at ASU covered the event quite a bit, it threw some new light on the speech.

Check it out here:

So now, here’s another look at that speech, this time the word cloud is generated through Wordle. The dynamic map is here, too.