But what if the ‘CEO’ was the Prime Minister of the country?

The PM of Kazakhstan, who was once the communist party boss, is reportedly forcing his ministers to blog. The reason? He has his own!  And why not? British PM, Gordon Brown has one, too.

The point is, not often does the request or exec order come from this far up the chain of command. I happen to be in a good place –my executive director refers to social media as the way to communicate. While I used to hear “let’s issue a press release about that” in many previous organizations, I now hear “why don’t we blog that?“