Visualization is the big part of what we indulge in at the Decision Theater. It’s not the most important part of the decision-making, but it certainly can change the way you see –think of– a swath of ones and zeros that make no sense on a spreadsheet.

So the message in this video, of a river of data, specifically communications data, in Britain is hard to ignore. It tells a story of the value we place in information today, as “chatter” –calls, text messages, video streams- fill our data pipes.