I saw this quote about Facebook, where Elliot Schrage describes what made it successful. It’s about community building that’s “contagious, infectious and viral.”

I think he inadvertently left out “fun,” which is such a big part in connecting, isn’t it?

Think about the other connections you make offline and online. Some so-called networking meetings Ive been to have been so boring, I wonder why I even agreed to be there. Some applications –like Plaxo– are darn good, but they just don’t have the fun ingredient. Other events, like a simple potluck party turn into major networking events that you promptly tell about five people.

Fun is not just for online networking. Having an infectious and fun element make marketing and telling stories very powerful.