Image is everything. Beijing we don’t have a problem

So easy to criticize lip-syncing, now that the news is out that Lin Miaoke (the girl on the right) who ‘sang’ at the opening ceremony, didn’t. She was simply mouthing the words from Yang Peiyi (left).

“The reason why little Yang was not chosen to appear was because we wanted to project the right image, we were thinking about what was best for the nation,” the music designer Chen Qigang has observed.

I understand the transparency/ethics brouhaha. But when we get to this level of production, since this is ‘theater’ after all, what’s real and what’s fake? Wasn’t most of what happened on the massive stage an analog-to-digital suspension of disbelief?

Before you rant about the fakeness of it all (al la Milli Vanilli) consider too that the pyrotechnic creation of  29 footsteps leading up to the opening event was –for want of a better word, and I don’t mean this badly– fabricated using CGI for the billions of TV viewers. It was part real, part fake.  No different from how special effects around major events are staged, pre-made, and whatever Thesaurus word you can find to fit.

It’s all about the right image, whether we call it advertising, marketing or an opening ceremony. So give Beijing a break.

3 thoughts on “Image is everything. Beijing we don’t have a problem

  1. Pingback: Valley PR Blog » Blog Archive » What’s real, and what’s “well produced?”

  2. Pingback: Image is everything –until you tick off the media «

  3. Pingback: Olympic video edit excusable? «

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