Earth to Live Earth: where are you now?

07 Jul

Anyone recall what happened on 07.07.07 or SOS? I don’t blame you!

Today is the anniversary of Live Earth the SOS call to everyone that took the form of a seven continent concert. NBC and satellite radio promoted it. So much has happened since then with regard to climate initiatives that the huge global music concert for planet earth seems like a distant dream.

There were ‘Green Guidelines‘ and an album summing up the event. But the event struck me as too much entertainment and less engagement, and I had hoped they would fix that in the months that followed.

Today there seems to be no news. No statements from folks like Leonardo DiCaprio and Al Gore who helped promote the event. Just a pretty (static) web site.

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Posted by on July 7, 2008 in Marketing, Media


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