Adidas created a ‘left foot, right foot‘ event that was a brilliant way to inspire young people and be creative, without needing to run ads belaboring the point.

Called “Superstar,” it involved taking two oversized shoes –really oversized ones– and asking artists from the East Coast (the right shoe) and the West Coast (the left shoe) to customize each. Then they brought the pair together.

Lots of visual appeal, a fun event, and unlike a lot of ‘about us’ advertising, it’s breaks through the clutter.