Reputation. Reasoning. Responses. Our writing has a huge influence on them.

I am working on an article about the ‘fluff’ that creeps into resumes, and why the format is in need of an overhaul. I came across this quote in Writer’s Digest: “Unless you’re doing laundry, you’re not allowed to fluff.”

To which I would like to add:

• Unless you’re calling in to the Rush Limbaugh show, you’re not allowed to use circumlocutory arguments.
• Unless you’re wordsmithing legal copy for the back of a cholesterol-reducing drug ad, you’re not allowed to write long, entangled sentences which provoke zero emotional response.