“So why not bridge the gap between reader interest ad reader engagement by adding SMS codes, 2D barcodes, coupon codes and keyword search?”

Copy in Google ad about the value of adding encoded 2D bar codes (left) in newspaper ads that could be photographed with a mobile phone, and link reader to a virtual bookmark.

“During the inadequate training days prior to the opening, any staff questions were bounced back with ‘I don’t know’ “

British Airways baggage handler, quoted on BBC, about the chaos in Heathrow’s Terminal 5.

“Between information overload, globalization, and the sheer complexity of modern business, we’ve got to be more visual and less language dependent in communicating ideas.”

Dan Roam, visual consultant and author of The back of the napkin.

“Virgle”

Google’s April Fool’s joke (complete with maps and a Press Release) about Virgin founder Richard Branson and Google co-founders Larry Page and Sergey Brin enabling users to colonize Mars.

“Simultaneity of input.”

Mark Vacay, director of the architecture firm, SmithGroup, on the need for builders to take into account the Millennial generation’s use of space, and using electronics for multiple inputs and interaction.