“I am particularly glad that The Future of Ideas is now freely licensed. … I’m glad it now has a chance to flow a bit more freely.”
Larry Lessig, on news that his book (published by Random House in September last year), is now available as a free download under the Creative Commons Attribution-Noncommercial license.
“I know you are supposed to put the “5 W’s” in the first paragraph of a release, but if it was me, I’d want to see this right off the top.”
Charlote Risch, at ValleyPRBlog, on an announcement of a partnership between CBS Radio and North Central News, a local newspaper in Phoenix.
“We call them lifeaholics.”
Hillary Benjamin, senior marketing director at Equinox Fitness Club, on the provocative ad campaign it launched through Fallon Worldwide, aimed an a professional, urban audience with high household income.
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
The new definition of marketing, as defined by the American Marketing Association.
“… they followed the rules of the game – but the game had changed. It went from billiards to soccer.”
Jeremy Pepper, on POP! PR Jots on “truth versus blogosphere truth,” commenting on the often misrepresented case about Kryptonite’s PR, and how bloggers rush to contribute to the echo chamber without checking their facts.
“This is a chance for writers to do what they do best–be original and tell stories.”
Writers Guild of America, quoted in MediaPost, on an online site StrikeTV, to be launched in February.
“We are at a huge crossroads in this industry, and they know it. They want to take our entire body of work, and give us this (makes gesture) give us zero for it.”
Hoipolloireport 