Take 140 agency people and corporate communicators, throw them into a pit, and you can make music!

That’s what Simply Communicate did last week at the Barbican in London. With just 90 minutes of practice, they went live.

A lesson in collaboration? In a time when people have become very defensive about their expertise, the metaphor of the orchestra and the potential for an ad hoc ensemble to work as a team and produce music on the fly, is something communicators need to think about.