“People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. They keep wanting to add more stuff—more candy bits and sprinkles and cream and cherries. The dream is simple: “If we can just add enough of [today’s hot topping], everything will take care of itself.”

Seth Godin on Meatball Mondae, a weekly post about Meatball Sundae, a book on making wise new media choices that will be published in December.

“Guantánamo Bay is the anti-Statue of Liberty.”

Thomas Friedman, on why the US should start exporting hope, not fear.

“Demographics are what media is bought by and what media properties define themselves by … targeting by customer passion rather than demographics can make your marketing messages more relevant.”

Rohit Bhargava, on the need to think outside the demographic.

“The advertising industry can only benefit from an image that’s a lot less country club and a little more Facebook.”

Editorial in Advertising Age, on why the just concluded Advertising Week showcasing veterans, mascots and luminaries has hit a wall.