T-shirt protest of typeface

This is what happens when you let people who don’t actually understand branding or visual identity take a couple meetings with their overpriced design agency and then start “deciding.”

Sounds familiar?

This was a comment on the web site called Trajan Sucks, protesting the use of the typeface Trajan on the University of Kansas basketball shirts. It was brought in to replace an older serif typeface.

They had this to say about their loyalty to the game and their disloyalty to the typography police:

“We disenfranchised students, alumni, and fans need not acquiesce to this blunder. Make no mistake, we will support our team with zeal, but we need not accept the administration’s sartorial tastes”

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