“It would be mathematically impossible for us to get into that business, and we have no interest in doing it.”

Google, dispelling a rumor that it had hired former O&Mer Andy Berndt to crush Madison Avenue

“Unlocking a cellphone is copyright infringement. When you buy a handset from a carrier, it has programming on the phone. It’s a copyright of the manufacturer.”

Claim made by Canadian telecom exec, now debunked with the unlocking of the iPhone

“In the fight between authority and rebellion, cops may be (over) relying on tasers, but students are using the viral volts to the max.”

Fast Company, commenting on the Andrew Meyer incident of getting Tasered while attempting to ask a question from John Kerry at the University of Florida.

The days of “whiter, brighter, faster, new and improved” have had their day. Consumers are looking for connections. The stuff that matters. If any one of us can deliver our messages like Mister Rogers – by telling a story, being authentic and delivering a universal truth, we’ve won.

Mitch Joel on The Power of Authenticity in marketing and communications.