What an exciting time to be in! Marketing, Advertising, PR and Technology used to behave like distant cousins in the same room, casting awkward glances at one another, with no common topic to get a conversation started.

In strode Social Media, and the blabbering doesn’t seem to subside! This thing we call social media (was it all ‘anti-social media before then?) is now the catchall, and the lingua franca for all groups.

Marketing used to obsess about ROI, targeting, media moments, and eyeballs; Ad folk were passionate and touchy whenever the word ‘branding’ popped up; the geeks who felt they were the only ones who truly understood measurement gleefully sprinkled acronyms and buzzwords like CTRs, stickyness, and media conversion in their sentenses.

Suddenly we’ve forgotten our differences and have stopped insulting each other at
the panel discussion table. We’re attending un-conferences about ‘engagement,’ user generated content, and the other ROI –Return on Inspiation.

This blog has always about integration, collaboration, and innovation at the edges.