At the ValleyPRBlog, we’ve gained some valuable insights about keywords, tags and headlines for tracking, newsreaders, and search.

This story, in Fast Company caught
my attention because the headline unwittingly combined two words that
always signify one thing: age. But the Fast Talk story on "John McCain’s Pacemaker"
was actually about advertising –by Russ Scriefer, McCain’s media
director. He makes an interesting observation about using traditional
and new media to tell an unfolding story:

Thirty-second ads are still going to be the way
you’re going to communicate your message with the most voters, faster
and more efficiently. But other methods of communication are beginning
to supplement television. Now you need to do television plus the Web,
television plus bloggers, television plus social networking, so it all
becomes part of a bigger piece.

This guy’s deep into social media. He’s talking of using unedited
bloggers, and an integrated media to ‘pace’ the campaign. Now it gets
me thinking. Did he, in fact, craft that headline?