Curious about the results of the survey on Social Networks ?

Of the nine social networks, MySpace has the most users. 32.1% consider themselves ‘Active Users.’
An equally high number, 25% are ‘Occasional Users.’

MyRagan and FaceBook nearly tie for second place –12% and 12.5%, respectively.

But…

More respondents claim to be ‘Occasional Users’ of LinkedIn (25%) than any other by a large margin.
In the open ended question, two respondents named Plaxo, and Zaadz as networks they use. (Plaxo, incidentally, is not a social network, per se, but a way to manage an online contact database.)

What does this tell us? My interpretation of these results:

1. For sure, we are experiencing social network overload, and people
are trying out many services, but eventually settle for one.
2. People seem comfortable being occasional users.
3. All these networks expecting us to make them our home page, or the first thing we check when we are online, are dreaming!
4. Communicators will abandon you if you don’t add value, and offer the same old, same old.

Note: This was a survey posted on the Friday before the
Labor Day weekend. Poor timing, I admit. But instead of wrapping it up
in one week, as I did in previous surveys, I kept it open for two. We
had much more respondents this time. Thanks for participating.