My friend and marketing co-conspirator, James Palazzolo was always promising me he was working on his website.

Then came this. Owhata.com

It took me awhile to digest so much that has gone into a blog. Packed with insights and nuggets about cinema, music, art and of course marketing.

Reason I bring up Owhata, is how much thought he’s given to his tags, links, and copy. Google James, and his site comes up with a snappy description that’s –not accidentally– the first line of text on the site. He uses page titles that make you want to click. Consider this one: "How to save the world" which is actually asking for support for the site.

Your money keeps Starbucks open, Target running, Nintendo in business…why not me?

Not surprisingly, James is a copywriter, novelist, and techie.

Take a look at the site. You won’t be disappointed.