The E.coli outbreak had me looking an update from some authority, specifically the local company, or the growers. A simple Google search lead me to the FDA site, which has good coverage.

But at the United fresh fruit & vegetable assn site, there’s very little help. The only update on the home page as of Sept 21st is an area that is password protected! The next story is about an ‘action-packed week’ at Washington, but this is about produce policy, not E. coli!  Oh, they have a ‘timely reports..’ but this page links to stories about an immigration rally and a grassroots group.

So it was quite a shock to see an Ad Age story, citing the UFFVA about a plan to advertise, as a way of addressing the issue. I would have thought some basic, clear statements should precede any form of advertising, considering the damage done.