The idea of awaking people to their surroundings using visual/creative may teach communicators a thing about creative collaboration. Shoot Experience was started by South African born Brett Jefferson Scott, and Britisher, Yolanda Hinchcliffe. The events are based in the UK.

The idea is to mobilise photographers (who must work as teams) around city-based treasure hunts that they have to photograph, based on a ‘treasure map’ they are given at the assembly point. This kind of one-day event could be easily adopted by cities for tourism, or even public venues such as museums and theme parks to encourage citizen photojournalism, so as to –dare I use the overused word– engage the audience. The Shoot Experience organizers don’t specify the quality of the camera, but with camera phones getting better, it could easily turn into a moblogging experience.