The new media universe map from Marcom Interactive

There is this neat map of the new media universe, from Marcom Interactive. They call it the ‘modern mediasphere.’ You can see it here.

It sure looks interconnected (given the shapes assigned to each medium and technology) but something is odd. In the schematic they lay out, mobile phones and camera phones etc lie on the periphery (how odd is this?) and with some overlap, blogs, wikis and podcasts etc are pushed to the center of this universe. ‘Streaming news’ is close to TV, and not radio –both of which are not in the vicinity of mobile phones.

The neat thing, though, is the ability to turn each of the 3 sections on and off.

One thought on “The new media universe map from Marcom Interactive

  1. Angelo, thanks for mentioning the Modern Mediasphere. You found it before we posted an explanation.

    The idea of the Modern Mediasphere graphic is to approximate how media overlap – and how “new medium” are created in the overlapping result. For example, “streaming news” is at the intersection of Web, TV and Print. Mobile phone and camera phones are actually not “on the periphery.” They just lay slightly outside “the web” but overlap the web (moblogs, etc.). And, everything there is connected by virtue of its relationship to the web.

    Working with two-dimensions has been a challenge for me to illustrate what I want to, but what I am trying to show is that some media exist (at the moment) outside the web, as well as inside – and that mediums overlap into new media forms.

    And as for blogs, wikis, etc. being pushed to the center of the universe – it is the only way I could figure out (so far) to position all those things that must overlap RSS (at least in a two-dimensional graphic). Unfortuantely it looks like RSS is the “center of the universe” when that is not the case, in reality (or maybe it is… :-).

    We’ll be putting up our explanation shortly, but thanks for your feedback! We use the Modern Mediasphere in seminars and in talking through it, it may make more sense, but my goal is for it to need no explanation!

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