I was fascinated by the execution of the Chlorox ad. See it here.

It’s a prduct message seen through the life of several generations. We see the ‘machines’ (the fridge, car, speakers, treadmill) come in and out of life as the product is still central to the clothes washing routine. The product, the bottle of Chlrorox, is always in the same spot, and deliberately not in your face.

The best advertising is always a story. No matter what special effects we employ, the simple stories communicate the most. It’s the ultimate weapon that can fight short attention spans and clutter.