While Google is clearly moving into Microsoft territory with an Office replacement, the Amazon Vs Apple competition is equally worth watching.

All these ‘publishers’ are on a collision course. This MSNBC story highlights the Amazon move. There could be unexpected communications windfalls for independant musicians, podcasters and anyone who has been trying to pierce Big media.

The two billionaires, Apple and Amazon, are all pumped up. The former has sold one billion downloads on iTunes, and the latter just reported $1 billion in quarterly sales. Amazon’s Fishbowl, which began earlier this year is one step into Apple’s territory.  Will Apple reciprocate with, say, a business around downloadable books? Like I mentioned before, everyone’s a publisher. Of course, with iTunes, anything is possible. I recently downloaded 5 chapters of ‘The Future of Music’ via iTunes. The book is all about why content providers and musicians must embrace non-linear media, so marketing it via iTunes is a great way to demonstrate the power of these new publishers.

Sidebar: Found on Amazon:
Apple, The inside story of Intrigue, Egomania and Business Blunders.

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