I don’t want to bash old media. I don’t think I will ever give up reading newspapers in print, or subscribing to a magazine that is delivered to my doorstep. But i also work in the digital marketing industry, and know the heat is on the old media.

This piece in RedHerring, cites some awsome examples, of how revenue from the new media division of KnightRidder was 54.5% vs 3.1% from the regular version. The attacks are coming from all directions, as I noted before. Even Advertising Age, a print pub, is anything but. As my favorite columnist Scott Donation notes in this Ad Age piece (free, registration required) A New Media Story of Rocks and Revolution:

"Ad Age is no longer a weekly publication; it’s the world’s leading source of news, information and data on advertising, marketing and media. And it’s delivered through whatever platforms make the most sense for our audience and advertisers. It’s why we run a real-time news operation online.."

Elsewhere, everyone’s a publisher. Of the top 3 brands in the U.S., Apple, Google, and Starbucks, 2 of them are publishers in the digital era. Even Starbucks is in the toe-in-the-water stage, with music and movies.

Then there’s Glen Reynold’s book, An Army of Davids, that purportedly spells out the transformation of Big media. Must buy it!