As a follower of Apple innovation, can’t help noticing that the line "impossibly small" associated with the iPod Nano has the same ring as "insanely great."

Then, of course, there’s the long anticipated iTunes phone, ROKR, Apple’s alliance with Motorola. Cingular wireless will be the only mobile phone carrier carrying the ROKR.

Both were officially launched on Wednesday. Just watch as word-of-mouth takes over. Today, a google search for the word ROKR generated 2.2 million results. Already ‘Nano’ and ‘Apple’ yield some 6.3 million results.