We all go for communications and marketing conferences to learn about the new twchnologies and techniques. I often cover these things: Wi-Fi, Vbogs, Viral marketing, social networking…. endless ‘best practices’ and all that.

Take a look at this 2 minute message from Bono about why we should care about what he calls ‘extreme, stupid poverty.’  Briliant choice of words, obviously. But also very effective use of statistics in a way that won’t bore you. The Live8 folk, and all those ‘activists’ must have tons of data that prove their point, but if would be of no use if they don’t use it to make the message cna call to action resonate.

Bono snaps his fingers to illustrate how someone’s family member dies (of ‘stupid’ poverty) every 3 seconds.