"We have imposed certain criteria in order to keep the network private and exclusive. To join, you need to be invited by a trusted member."

If you’ve been ‘invited’ to be part of someone’s network such as Friendster or Linkedin, you probably wondered what would happen when nearly everyone on earth gets linked up. While the ‘six degrees of Kevin Bacon’ theory makes great speculation, the original Stanley Milgram idea could end up being the most abused part of our connectedness. (If you’ve ever been approached by the MLM folk who try to turn your friends, and friends of friends into your ‘downline’ you’ll know.)

So one has to respect the exclusive network called ‘A Small World’ when it tries to shut out the masses. Of course they intend to connect people from Amsterdam to Zurich, (Note: not Azerbaijan to Zimbabwe) with highbrow interests related to sailing, dining, racing and winter resorts, but if you’re not invited, don’t even think of applying!

As the landing page puts it, "If you have no friends who are members yet, you simply need to be patient." Translated: if you have no friends in high places, find another network, buddy.