Unlike the official campaign sites, which are still stuck in the nineties, the sites urging people to get out the vote seem to have got it.

November2.Org does a good job of making the act of voting sound urgent, and interesting.

“Set the alarm early and loud. Wake the nation. Fill the car with neighbors. Drive to the polls. This is it. Now is here. We decide” says one ad

Other sites such as RockTheVote.Org and CitizenChange.Com featuring P. Diddy and Maya, are more provocative. (T-shirts have ‘Vote or Die’ slogans.) However, they take on even boring topics like ‘know your voting rights’ etc with captions such as “KNOW YOUR SHI*T”