MarketingPower.com the Web site of the American Marketing Association, featured this quote from Jeremy Bullmore yesterday
Who’s he? First read the quote:

“Consumers build an image [of a brand] as birds build nests. From the scraps and straws they chance upon.”
Jeremy Bullmore

Then, consider this from another heavyweight:

“Brands are out of juice.”
Kevin Roberts

Bullmore was the former chairman of J. Walter Thompson Co.
And Kevin Roberts? Chairman/CEO of Saatchi & Saatchi.

Parting quote:

For the poor ad agency clients, it’s like when you were a child and went to the doctor’s. There was the nasty doctor who just shoved foul-tasting medicine down your throat. Then there was the nice doctor who empathised with your anxiety regarding the foul taste and had a nice sugar cube handy for you. Either way, you still got the same old medicine.
Mark Wnek

Tomorrow, a quote from (Sir) Martin Sorrell.