GE, the company that’s running an ‘imagination at work’ campaign has a terrific idea, online, to support the claim – a white board and a few thick markers. Clicking on the ad, opens a window, which then prompts you to ‘pick up’ a marker –by clicking and dragging your mouse.

It works just like the white board application in Windows, but is even more fanciful. It allows you to write or draw anything.

I checked out the GE site, by Googling ‘imagination at work’ and the page loaded with the same tool. What’s neat about this site is that it is free of text and hype you’d expect about the company’s ‘imagination’ claim. As any art director will tell you, white space is a beautiful thing!

A few simple clickable boxes allow you to change the color of the page, change the color of the ink in the marker, choose the thickness of the tip, or see a preview of your doodle/masterpiece –which redraws your creation. Messed up? Wipe the page and start again! When finished, you can send that page via email to a friend or yourself. I can see this developing into a tool for all kinds of educational ends.