Trust Michael Moore to dream up a creative (read: controversial) way to garner media attention. His offer of a pack of Ramen noodles or clean underwear to ‘slacker’ students is not a silly choice as it may seem. (I am sure there will be conspiracy theories that Ramen goes well with you-know-what brand of ketchup.)
Infusing a few strong brand names into a political stunt is a good way to fire up the marketplace, and the media. That, plus Moore’s silly ‘letter‘ on his Web site, looks deliberately crafted to get the slacker story out there. Moore definitely understands the tricks of guerilla marketing, as this recipe reveals in a Movie blog. To which, a visitor comments that Moore deserves an Oscar for his marketing and promotion skills.