The companion study on the Internet by UCLA’s Center for Communication Policy, released January 2004, challenges one of the basic findings of the Annenberg study (posted 09/25) in that TRUST in online content gets better rating!

“Clearly, use of the Internet is reducing television viewing around the world while having little impact on positive aspects of social life, most Internet users generally trust the information they find online and Internet use is having a major impact on life in urban China.”

What it found similar to the Annenberg findings, was that TV watching was greatly impacted by the Net –negatively.