This year may go down as the year of the viral marketing –or should that be the year of ‘subservient’ marketing?

After the wacky Subservient Chicken Web site featuring a man dressed as a chicken, came the ‘subservient president.’ This week, AdWeek reports that Crispin Porter & Bogusky has done it again for Burger King.

AngusDiet is a patently fake health site –populated with birds, fountains, and happy people—sprinkled with cynicism, humor, and a printable ‘honorary doctorate’. Even an Anthony Robbins-type of motivational film clip that ends with the line “Respect the angus. Respect the beef!”

It’s easy to see health advocates stomping all over this. But in the end, the question will be asked if this faux site is a viable marketing tactic. Maybe it is not supposed to be anything but a buzz generator (even targeting blogs like this!) to make the connection between the word ‘angus’ and Burger King.