A blog has quickly evolved from being a ‘diary’ to becoming a powerful way to report, analyze and colloborate. For communicators, blogs do a lot of the heavy-lifting that Email, instant messaging, and SMS can never do. One of these is to connect with one’s audience, that now has a talk-back button.
They often have more engaging stories to tell which is what Hoi Polloi is all about.
Hoipolloireport 
I think I remember hearing somewhere one of the possible reasons for the creation of language was gossip.
For a marketer, we have to understand what channels of communications our customers use.
John
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