GlaxoSmithkline PLC, now says it will post results from drug trials on the Web, The GSK Clinical Trial Register will be available to physicians and the public.

In a similar vein, the White House has released previously classified Defense Department memos on prison interrogation techniques. USA Today said in a 06/24/04 news item that an official had told the paper how the only way “to end the daily damage from news stories” about prisoner abuse incidents in Abu Ghraib prison, was to “get all the information out.”

And the definition of “all the information” may be a bit surprising. This Memo, for instance, is an example of the new PR approach.