You’d think Rush Limbaugh and Sean Hannity should be snubbing Clinton’s book, My Life, by not commenting on it –you know, pretending it doesn’t ruffle their feathers.

But the architects of Presidential Buzz Marketing know that drawing attention to Bill and Hillary may be a useful tactic that makes Kerry look terribly uncharismatic. So they pummel the book every day, and if you look at their recent handling of books they deem wacko or left wing, these modern day ‘book burnings’ are themselves a great way to deflect bad buzz. Iraq definitely doesn’t help the president’s election campaign. So anything is better than stories about leaked memos and Geneva convention. What would the echo chamber do without the Al Frankens, the Richard Clarkes and Paul O’Neills of this world!