Microsoft, appears to want Ad agencies to push the envelope, as was reported in Adverblog.

The press release from Redmont talks of “the paint, canvas, and technical support” it will lend to Creative Directors of agencies who want to use “sight, sound, motion and interactivity” to reach customers via integrated marketing campaigns.

To make that possible, MSN launched what it called a ‘Creative Connection Program’ involving the tools and talent of MSN, plus an accountability study, and a media tour to showcase the work.

Buried in the release is a quote from Kathy Delaney, managing partner and executive creative director for Deutsch NY, who strikes an interesting note. “Our connection with MSN allows us to do it without any handcuffs,” Delaney is quoted as saying. That’s almost like saying that Microsoft initiatives typically DO have strings attached!