Ripples in the Pond

Yesterday’s quote was picked from a Shell document. That Shell? You bet.
The discussion of the ‘new medievalism’ and an ‘interconnected meritocracy’ they refer to, is found in this 51-page document called “People and Connections”, on “Global Scenarios to 2020.”

Reason I link to this doc, is I will dip into it during Global PR Blog Week in July.

Another quote:

“It’s like a rock hitting a pond.
And the ripples spread pretty far. The Internet is a great new tool for that.”

Nothing we didn’t know, except for the fact that it’s being said by Maverick Media’s Mark McKinnon. He may not be as famous as Saatchi & Saatchi’s Kevin Robert’s, but you gotta take note of what he’s doing. Why? Maverick Media is the ad agency for the Bush campaign! Also, I think he’s referring to sending ripples through peer-to-peer networks.

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