You know that people are more powerful than all the slick marketing, when a news report begins with the line “Battered by resistance from farmers…”

This is the latest in the story about Monsanto ‘pulling the plug’ on a GM product for wheat.

Before anyone dismisses people-power as typical of the ‘environmental wacko’ lobby, consider how more organized groups also use this tactic to get the press they want. In this case, the report that begins “A group of independent Apple computer retailers protested…” is about how indie Apple retailers are making Cupertino listen up. Check their site at TellOnApple.Org and see pictures of how they took to the streets.