Remember Honda’s TV commercial, ‘cog,’ that won several awards last year? See it here. It was widely acclaimed for its brilliant ‘big idea’ even while not employing the standard humans, street shots or wacky auto-humor. Sort of a storyline featuring parts of a car. Talk about the product being hero, and all that.

The hilarious spoof of ‘cog’, called ‘car,’ features two scraggy actors, who propel the car part story line, in a Mr. Bean-esque carricature. Definitely worth a visit!. Find it at this link to a site called “The 118-118 Experience.” (Click on the TV screen on the top right to play the video.)

What’s 118-118? It’s a directory service in Britain. This was the viral ad that captured people’s attention last year. In the light of the new batch of viral ads for Ford, Mazda, and Burger King, how successful is this wacky humor and method of distribution?

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