I’m always looking out for brand makeovers. This week’s Advertising Age (April 26th issue) noted that the artist formerly known as the x-rated one, now appeals to a wide spectrum ‘from hardcore adult families to suburban mums’ as they put it.

Maybe the one-time shocker is trying to brand himself with the only shock tactic left –being squeaky clean!

In other shock tactics, Bob Dylan is featured in a Victoria’s Secret TV commercial.

How many people brands can you think of, who have had a drastic makeover? Let’s think wide, outside of the usual pop culture names.

How about Muammar Gadafi? Check his Web site.

Martha Stewart has some ways to go. But check her MarthaTalks site which tales on the legal problem, head on.